Company News
New York Times Features Rare Carat
The Secret to Buying the Perfect Diamond
Dec 7, 2018
Tom Taira, a co-founder of the auto website TrueCar, was in the market for a new diamond for his wife, Stephanie. He wanted to replace the one he had given her for their engagement 10 years earlier with the diamond and setting that he wished he could have afforded then.
But finding a 2.8-carat emerald-cut diamond that would fit the new setting was not easy, and he certainly did not want to overpay. The price would be $35,000 for just the stone.
Mr. Taira is not alone in his search. This is a popular time of year to buy a diamond for a holiday gift or an engagement ring. But the gemstone has become increasingly expensive.
Read the full article at nytimes.com
What did The New York Times say about Rare Carat?
The New York Times featured our brand in an article about how people can find good-priced diamonds. The story showed a real buyer trying to locate a specific 2.8-carat emerald-cut stone without overpaying and highlighted us as a helpful place to compare various options and avoid unnecessary markups.
Does being featured in The New York Times make Rare Carat more trustworthy?
Many customers feel so. A feature in a major, credible publication like the New York Times lends a great deal of legitimacy. The article suggests that the Times saw our brand as a valuable and innovative tool, not just another online jeweler.
Does Rare Carat use articles like this to help shoppers understand diamond buying?
Yes, we do this to explain that comparing a wide selection of stones and getting expert advice can make a real difference in how confidently someone shops for a diamond.
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Rare Carat and New York Times FAQs