CBS's TechRepublic features Rare Carat

10 retailers using chatbots to boost customer service and sales

Olivia Krauth // March 9, 2018, 4:00 AM PST // oliviakrauth

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Close-up of a hand holding a smartphone displaying Rare Carat's chatbot, Rocky, on the screen

An increasing number of consumers are turning to chatbots and voice assistants to shop and interact with retailers, according to a January report. Check out how these 10 retailers and brands are utilizing chatbot technology to boost sales and increase customer service.

Rare Carat, an online jeweler, uses a chatbot to answer questions and help with searches. Rocky, dubbed the world's first artificial intelligence jeweler, helps educate customers about diamond rings and other products.

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Rare Carat

Rare Carat is an online diamond jeweler that helps customers compare and purchase certified natural and lab-grown diamonds with transparent pricing. Buyers can explore one of the largest selections of diamonds online, choose from thousands of settings to custom-build engagement rings, and shop fine jewelry with guidance from GIA-trained gemologists.