The smarter way
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Fast, affordable, excellent customer service, and SUPERIOR CRAFTSMANSHIP! We originally ordered a ring from Ritani in June and we were absolutely horrified at the experience. The difference between Ritani and Rare Carat was like night and day. Rare Carat answered all of our questions and concerns pretty much all hours of the day (thanks to their chat feature), and they followed-up within a reasonable time frame. We even tested this theory - we asked Ritani and Rare Carat for hand videos at the same time for the exact same diamond and Rare Carat got back to us in 24 hours. Ritani got back to us in 5 BUSINESS days. This is not ideal when shopping for diamonds because you will be requesting videos left and right for hundreds of diamonds. For every email sent, it would take Ritani 4 days or more to hear back. Their chat feature had very limited availability on weekends/holidays, which again is not ideal when creating a diamond ring. Rare Carat had no limited availability and any follow-up questions to our customizations were answered within 2 days at most. As for the setting - Chose the Bellora hidden halo setting with claw prongs and a 2mm 18k gold band. The diamond is a 2.83 carat, VS1 clarity, G color. The diamond reflects nice and white. Rare Carat's craftsmanship was miles better than Ritani. Ritani has a workshop on site, so we were baffled to see crooked prongs and a wonky basket getting the "OK" from Quality Control. We were devastated and decided to do a return and start over with Rare Carat. I was short on time, and I needed the ring on a certain date because we were going to be out of town. This was during the July 4th weekend, but Rare Carat was able to accommodate! As soon as I received the box, I knew we made the right choice in choosing Rare Carat. The Ritani ring box was saran wrapped to the inside of the box and the ring was loose inside the box. Rare Carat's ring box was secure and came with a pair of diamond earrings and a cleaning cloth. Everything was packaged with care and the signed note card from the packer was a nice touch. The prongs and basket were perfect and symmetrical. She wanted a hidden halo basket and even though the diamonds around the basket were the same exact specs as the setting from Ritani, Rare Carat seemed to sparkle more and appeared whiter. Additionally, the 18k gold band from Ritani was lighter (in weight and color) than the 18k gold band from Rare Carat. Think of that what you will but overall it felt like we were getting ripped off from Ritani. We will be purchasing our wedding rings from Rare Carat too! On a side note - Ajay helped me throughout the entire process. What CEO does that?! He responded to my emails within hours and if he had to reach out to vendors, he would let me know that same day! I don't think that guy ever takes a day off. I think Ajay has really changed the diamond game. Out of all of the top diamond retailers, their interface was the easiest to use. They make it easy to compare multiple diamonds and you can look up diamonds by their cert number to compare prices. Customers now have the ability to choose every aspect of their ring without having to go into retail stores and feel like they are getting ripped off/settling. If you're unsure of where to go, go with Rare Carat. They have 5 stars for a reason. We will be customers for life! -Kirk & Korah

It was purty good

10/10 would use again. I was pretty concerned getting a ring online. From being scammed to getting a ring that looks nothing like what I ordered. However when it showed up I was baffled, it was EVEN MORE beautiful than I thought it would be. The process was super easy, I already knew the ring design I wanted which helped. But choosing a setting and a rock was a great process, they make it as simple as they can. They give great details when it comes to the stone, really made the whole process seem like a completely custom ring how I wanted. Delivery was prompt, took about 3 weeks from time to order which I thought was pretty good considering they have to make the setting and receive the stone. I got a more beautiful, custom ring with a warranty for a fraction of what big jewelers would have charged. For any guy looking to get a ring for that special person but don’t want a generic ring from a jeweler, this is the place.

very pleased with purchase

Flawless experience. Don’t hesitate! After picking every detail they made it happen. The founder messaged me himself. They have a repeat customer in me

I love it great service great jewelry

If I could give Rare Carat 10 stars, I would. Buying a diamond is a huge and often overwhelming decision, but thanks to Rare Carat—and especially CEO Ajay—the entire process was not only smooth but genuinely enjoyable. From the very beginning, Ajay personally guided me through every step. He answered every single question I had (and trust me, I had a lot!). He was incredibly patient, kind, and thoughtful, never rushing me, and always making sure I felt confident and informed before moving forward. Ajay went above and beyond in a way I never expected from a CEO. He helped me compare diamonds, explained the nuances of the 4 Cs, offered unbiased advice, and treated my purchase with care and attention as if it were his own. That level of service is rare—no pun intended! I never felt pressured or upsold. Instead, I felt like I had a trusted expert and friend walking me through one of the most important purchases of my life. The final diamond I chose is absolutely stunning, and I have Ajay and the Rare Carat team to thank for helping me find the perfect one. If you’re considering buying a diamond, do yourself a favor—go with Rare Carat. And if you’re lucky enough to work with Ajay, you’re in the best hands imaginable.

The customer service was splendid as well as the ring itself. It even came with a pair of earrings!

It’s perfect and I’m very grateful for the chat feature that helped me understand exactly what I was looking for. The ring is timeless and it will be in style now and for a long time after.

I had fun picking my future fiancee's engagement ring and it was also pretty easy. The hardest part for me was choosing the diamond, there are just so many to choose from. I'm very happy with the level of customization that rare Carat has on their site and I'd definitely purchase from them again in the future.

The ova⁰l diamond I purchased is gorgeous. I ordered a setting that I thought was a wide band, not checking first the actual width of the setting. I took it to my jewler for resetting and he was impressed with the clarity, facets and size. At a glance, he thought it was a 3cts oval diamond while the actual is 2.51cts. He said IF I had purchased a natural diamond of a similar size and quality it would be approximately $20,000 per carat for a total of $50,000. Rare Caret modestly stated if mine was a natural diamond it would sell for $20,000 total. This information from my jewler left me knowing I had made a great decision thanks to Rare Carats.

So easy to pick out diamond and ring to mount it on. The rare carat team kept in contact with me to check if I needed help. I have had so many compliments on my ring and I absolutely love it..

good ring lol

Amazing customer service! Very beautiful piece, top quality craftsmanship, very happy with the buy.

Top notch customer service! There were a few concerns I had and everything was made beautifully. I am so happy with my engagement ring and matching band. The craftsmanship is beautiful. I love showing off my ring. The diamond is gorgeous and I like that the side diamonds are just as flawless as my centerstone. They definitely don't skimp on them.

Great service

The ring is beautiful and the shopping experience was amazing from beginning to end! If you are you looking for an engagement ring, look no where else!

Super fast shipping and great customer service!

My wife loved the rare carat ring and the earrings were a very lovely surprise.

The ring was perfect and arrived on time. I would highly recommend this place.

Everything was amazing! The process and the ring! Very thankful I choose Rare Carat.

The Best Diamond Buying Experience – Thanks to Rare Carat and CEO Ajay! If I could give Rare Carat 10 stars, I would. Buying a diamond is a huge and often overwhelming decision, but thanks to Rare Carat—and especially CEO Ajay—the entire process was not only smooth but genuinely enjoyable. From the very beginning, Ajay personally guided me through every step. He answered every single question I had (and trust me, I had a lot!). He was incredibly patient, kind, and thoughtful, never rushing me, and always making sure I felt confident and informed before moving forward. Ajay went above and beyond in a way I never expected from a CEO. He helped me compare diamonds, explained the nuances of the 4 Cs, offered unbiased advice, and treated my purchase with care and attention as if it were his own. That level of service is rare—no pun intended! I never felt pressured or upsold. Instead, I felt like I had a trusted expert and friend walking me through one of the most important purchases of my life. The final diamond I chose is absolutely stunning, and I have Ajay and the Rare Carat team to thank for helping me find the perfect one. If you’re considering buying a diamond, do yourself a favor—go with Rare Carat. And if you’re lucky enough to work with Ajay, you’re in the best hands imaginable.

Everything was fast easy and ring is literally besutiful

Great diamonds! 💯 satisfied