What is Rare Carat and How Does it Work?

Rare Carat is one of the largest online diamond jewelry retailers in the United States, operating on a “managed marketplace” model. This means we bring together a wide selection of diamonds from vetted suppliers to offer you the best possible prices, all while ensuring you’re fully protected throughout your purchase.

More than a managed marketplace; we're your ultimate guide — making diamond buying an easy, transparent, and totally worry-free process for you. With tools like the Rare Carat Report and the Deal Score, we provide clear insights on pricing and quality, using both AI technology and expert human guidance.

At Rare Carat, we’re not just helping you find a diamond or piece of jewelry — we’re making sure you find the right one, with complete confidence.

Here's our origin story!

How Does Rare Carat Work?

At Rare Carat, we connect you directly with the source, cutting unnecessary costs by eliminating the middlemen and while ensuring you get exceptional quality and service. With no physical stores or commissioned sales agents, we pass those savings directly to you!

We offer a wide selection of diamonds from trusted wholesalers, ensuring each natural diamond comes with a GIA or IGI certification, and each lab-grown diamond is certified by IGI, GIA, or GCAL. Every diamond is thoroughly vetted, giving you complete peace of mind.

Once you’ve chosen your diamond, if you’re getting it set in a ring or other jewelry, it will be securely shipped to one of our expert manufacturers for setting, with every piece carefully handcrafted in the USA. Then, every package is shipped overnight via FedEx or UPS, fully insured, and requires a signature upon delivery by someone 18 or older. You’ll receive detailed tracking information the night before your package ships, so you’ll know exactly when to expect it.

From start to finish, we’re not just a retailer — we’re your partner. Every step of the way, Rare Carat is here to offer guidance, ensure quality, and protect your purchase. ........

Why Shop with Rare Carat?

We understand that buying a diamond is a big decision for most. From expert guidance to secure delivery, here’s how we’ve got you covered so you can shop with confidence, without a second thought:

100% Money-Back Guarantee: Your full satisfaction counts for us. If you're not happy, we’ll make it fair.
Unbiased Gemologist Input: Our experts provide genuine & honest advice, ensuring you make an informed choice.
AI Price & Quality Check: Get real-time insights into diamond pricing and quality using our advanced, high-tech AI tools.
Free Insured Shipping: Every order is shipped safely and fully insured.
Free 30-Day Returns & 90-Day Resizing: Flexibility you can count on.
Laser Inscription Verification: Every diamond's identity is confirmed with precision.
Diamond Price Matching: Found a better deal? We’ll match it for you.
Financing Options: Make your purchase easier with flexible payment plans like no other.
Jewelry Insurance: Enjoy added protection & coverage for your precious jewelry with our help.

At Rare Carat, every sparkle comes with the assurance of quality, transparency, and unwavering customer support.

How Do I Know I'm Being Given the Right Information?

Our team of unbiased, GIA-trained graduate gemologists is here for factually honest, good-old-fashioned human conversations about the diamonds and engagement rings you're considering. It’s a rare find in the industry — and it’s what makes us different.

When our gemologist gives you a thumbs-up, you can be 100% sure it will be stunning in person. Our experts have objectively reviewed tens of thousands of diamonds, offering honest advice you can trust.

Try asking a simple question when shopping elsewhere: 'Are you a gemologist?' More often than not, the answer is 'no.'

But at Rare Carat, every single person you interact with is a GIA Graduate Gemologist — a certified expert with real credentials to back it up. Don’t just take our word for it; our reviews are filled with stories from customers who appreciated our honesty. And here’s the truth: we give more thumbs-down than thumbs-up, because ensuring you make the right choice matters more than making a sale for our team.

Is It Safe to Buy on Rare Carat?

Absolutely. When you shop with Rare Carat, you’re backed by layers of protection and transparency. Every diamond sold on our platform comes with a certified diamond report from trusted grading institutions like GIA, IGI, or GCAL, proving the authenticity & ensuring you receive exactly what you paid for.

We also hold our vendors to the highest standards, carefully vetting each one to ensure the diamonds meet our quality expectations. But our commitment to your confidence doesn’t stop there.

100% Money-Back Guarantee – If your purchase isn’t what you expected, we’ll make it right, no questions asked.
30-Day Returns – Return your purchase easily within 30 days of shipment without worrying about shipping fees or restocking charges.
Free 90-Day Resizing – If your ring doesn’t fit perfectly, we’ll resize it for free within 90 days.

At Rare Carat, your peace of mind comes first. From certification to customer support, we’re here to make sure your diamond-buying experience is not only safe but truly exceptional.

Does Rare Carat Have a Warranty?

Absolutely! All of our products are covered with a manufacturer's defect warranty. Take a look at it here to know more: Rare Carat Warranty.

What if I Have No Idea What I'm Looking For?

If you're not a pro, that's totally fine! Click the blue chat bubble in the bottom right hand corner to be connected with a gemologist, or check out our blog section to learn all there is to know about diamonds, shapes, and settings in your own time.

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What Do Consumers Say about Rare Carat?

From glowing engagement ring moments to stress-free purchases, our commitment to providing honest advice and exceptional service has earned us top ratings on platforms like Trustpilot, Google, and the Better Business Bureau.

Whether it’s our unbiased gemologist input, competitive pricing, or reliable customer support, the experiences of our customers speak volumes. We invite you to explore their reviews and see why Rare Carat has become the trusted choice for diamond and jewelry shoppers across the U.S.

And btw, your perfect diamond story could be the next…