Best Place To Buy Diamond Jewelry

Even though the diamond is the star of any diamond jewelry piece, its design and craftsmanship play an equally vital role. Together, they determine how a piece looks, feels, and endures over time. At Rare Carat, every piece is crafted to strike the perfect balance of stunning diamonds, thoughtful design, and meticulous craftsmanship.

Rare Carat doesn’t believe in mass production. Instead, expert jewelers in New York and New Jersey handcraft each piece with time, care, and precision. Take the brand’s bestselling engagement rings, for example — once designed and crafted, every ring undergoes microscopic quality checks by independent QA specialists. If even the smallest detail falls short, the setting is remelted and remade from scratch. This uncompromising commitment to quality is one of the many reasons Rare Carat is trusted as the best place to buy diamond jewelry.

Let’s now take a closer look at why Rare Carat stands out as the leading destination for buying diamond jewelry online.

1. Rare Carat’s Jewelry Search

To ensure a seamless and effective shopping experience, buyers should be able to shop for diamond jewelry according to their individual preferences, requirements, and budget.

With Rare Carat, you’re getting exactly that — right from the very start. The Jewelry section, featured prominently on the homepage, offers the flexibility to either create your own diamond jewelry or browse from the fine jewelry selection by category, style, and featured products.

Deep Dive into Diamond Jewelry Filters

Create your own: Rare Carat has earned a reputation for making it easy and effective to create custom engagement rings. In the same way, customers can design their own diamond jewelry, whether it’s earrings, pendants, rings, moissanite rings, or fully customized pieces.

Fine Jewelry: Already know what you’re looking for? All the best-selling fine jewelry categories are just a click away.

Shop By Style: You’ll find a wide range of choices — from timeless lab diamond stud earrings to trending hoop designs, and even men’s wedding bands.

Featured: Want to shop exclusively for lab grown diamond jewelry? Or browse by budget? Rare Carat stays ahead of industry trends and shifts to ensure a satisfying shopping experience — without ever compromising on quality or authenticity.

2. Gemologist Support at Its Best

Understanding the 4Cs (Cut, Color, Clarity, and Carat) is essential when choosing diamond jewelry that truly fits your needs. Since certified diamonds are graded using these standards, knowing the 4Cs empowers you to make confident, informed decisions and even spot visible flaws or concerns before purchasing.

Rare Carat’s story is unique. The company was founded with a dedication to making diamond buying easier, more intuitive, and fully transparent. As part of this mission, Rare Carat ensures that customers can speak directly with a GIA-certified gemologist for unbiased advice on any diamond they are considering.

Backed by a team of over 100 GIA-certified gemologists, Rare Carat provides expert guidance designed to feel as personal as if it were given to a close friend or loved one. Their role is to recommend and educate, ensuring you make an informed and confident purchasing decision.

You can even consult them about diamonds purchased elsewhere or a treasured family heirloom. Their guidance is always honest, expert, and focused on helping you select a diamond that will truly shine in person.

3. 360° Videos to Find the Highest Quality Products Online

One of the biggest challenges in online diamond jewelry shopping is determining how a diamond will look or reflect light in person, showcasing its signature sparkle. To address this, Rare Carat features over one million diamonds with high-quality images and 360° videos, all sourced from thoroughly vetted wholesalers — the same trusted suppliers used by the largest diamond jewelry brands in the United States.

The 360° videos on the site are captured using professional-grade tools, the same standards employed across the global jewelry trade. These high-resolution, unedited, and untouched videos provide the most accurate view of each stone, allowing you to see details such as clarity characteristics and how the diamond interacts with light.

The goal is to reveal any flaws a diamond may have, even if videos maintain a consistent light grey or darker grey background behind the stone.

Want to see the videos yourself? Watch the 360° videos of “Four-Prong Lab Diamond Tennis Bracelet”, a Rare Carat's bestseller product from the diamond tennis bracelets collection, or browse real customer photos on Google Reviews.

4. Must Have Good Reviews

One of the simplest ways to identify the best place to buy diamond jewelry is by checking customer reviews. Reviews reflect genuine experiences and provide valuable insight into a brand’s trustworthiness, service quality, and overall reliability.

Rare Carat is proud to be Trustpilot’s top-rated online jeweler, holding a perfect 5.0/5.0 rating across more than 3,000 verified reviews. In an industry where trust is everything, customer feedback serves as the ultimate benchmark. Rare Carat’s ability to maintain this position comes from its unwavering commitment to quality and its customer-first approach.

5. Jewelry Price Transparency at Its Finest

With over 2,000 designs, Rare Carat offers an extensive collection that makes it easy to find exactly what you’re looking for. Adding the perfect piece to your jewelry collection becomes even simpler with Rare Carat’s AI-driven price and quality scores and diamond price matching tools, helping you save up to 40% without compromising on quality.

The brand is well known for its transparent pricing model, ensuring you can find a diamond that fits your budget while enjoying pleasant surprises — such as savings of 20% to 50% compared to other websites. This competitive pricing, without any compromise on quality, is possible because unlike many competitors, Rare Carat doesn’t spend on costly retail store locations.

6. Fine Jewelry Expansion – Beyond Rings, Explore a Growing Fine Jewelry Collection

Even though Rare Carat is best known for its engagement rings, the brand’s offerings extend far beyond that, with a rapidly expanding diamond jewelry collection. You can now explore a wide variety of timeless favorites — bracelets, earrings, necklaces, pendants, and more. Every piece from Rare Carat is guaranteed to reflect the same transparency, quality, and value that have made it the most trusted name in online diamond jewelry shopping.

How to find Diamond Bracelets

Diamond bracelets come in many styles, and Rare Carat offers an exclusive collection with something for every taste. A classic choice is the 14K yellow gold diamond tennis bracelet, a versatile piece that works beautifully as subtle sparkle or a bold statement.

You can also explore 14K white gold and 14K rose gold options, each offering a unique aesthetic — white gold for a modern, sleek look, and rose gold for a contemporary yet romantic vibe. With these variations, a diamond bracelet can be both timeless and perfectly suited to your personal style.

How to find Diamond Earrings

A jewelry-box essential, diamond earrings are one of the easiest ways to personalize your look. Designs range from classic diamond studs to trendy hoop earrings and always-stylish drop designs that add a modern, contemporary edge.

Finding the right pair is simple with Rare Carat’s carefully curated selection of diamond earrings for women. The collection blends enduring classics with trending designs, while also giving you the option to choose from different metal settings to match your style.

How to find Diamond Necklaces and Pendants

With a wide range of options, from pavé necklaces and bezel-set styles to solitaire pendants and intricate hidden halo designs, finding a piece that adds everyday elegance is easier than ever. Each style offers its own charm, whether you prefer something minimal and refined or a bolder design that makes a statement.

For those who love unique, standout jewelry, lab diamond necklaces and pendants can serve as more than just accessories — they can tell a story and highlight your personal style.

To help bring out the beauty of these designs, Rare Carat crafts every diamond necklace and pendant with precision, ensuring the setting enhances the diamond’s brilliance and sparkle.

How to find Diamond Settings first then Diamonds

When it comes to unique ring designs, Rare Carat offers one of the largest collections available. And if you still don’t find exactly what you’re looking for, you can even design your own ring or earrings — creating a piece that will forever be one of the most treasured in your collection.

A Look into the Setting Choices

Setting styles: You’ll first be able to choose from a wide variety of setting styles, ranging from classic solitaire and halo to cathedral and vintage-inspired looks. Each brings its own character and charm, giving you endless ways to personalize your ring.

Metal options: Next comes the choice of metal. At Rare Carat, you can select from timeless 14K or 18K yellow gold, romantic rose gold, sleek white gold, or platinum — each influencing both the durability and overall aesthetic of the design.

Diamond selection: From shape and carat weight to cut, clarity, and color, choosing the right diamond is key to ensuring it complements the setting beautifully. Rare Carat makes this process intuitive, guiding you through every step.

Budget considerations: Setting a budget isn’t just about finding something affordable. It’s about getting the best value for your money. With Rare Carat’s transparent pricing, you can be confident that you’re receiving exceptional quality at a fair price.

7. Natural Diamond Selection & Why Its Best to Shop Here

Every seller on Rare Carat is required to guarantee that their diamonds are certified, conflict-free, and compliant with the Kimberley Process.

Once a diamond is sourced and arrives at Rare Carat’s facility, it goes through a meticulous two-step verification process to confirm both quality and authenticity — all of it documented under camera. To the best of our knowledge, Rare Carat is the only online jeweler to capture and document this entire process, demonstrating an unwavering commitment to transparency and trust.

This level of diligence not only ensures the authenticity of every stone but also makes Rare Carat a trusted destination for those seeking natural diamonds with complete peace of mind.

8. All-in-One Experience

From a 100% money-back guarantee to free 30-day returns and fully insured shipping, Rare Carat’s customer-first services are designed to make your diamond jewelry buying experience smooth, secure, and worry-free — both before and after your purchase.

When you shop at Rare Carat, you’re not only gaining access to one of the largest and most transparent diamond inventories online, but also benefiting from expert guidance, fair pricing, and exceptional after-sales support. This combination of quality, trust, and service is what makes Rare Carat the best place to buy natural and lab diamond jewelry in 2025 and beyond.